Merced Capital is a family office and private equity firm. Team members are concentrated in Minneapolis, Minnesota, United States. The known portfolio counts 4 companies, including OLSET, Wedding Party, Lawazem and Southampton Photonics.
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Investment focus
Who to pitch at Merced Capital
Merced Capital portfolio companies (4)
- OLSET
- Wedding Party
- Lawazem
- Southampton Photonics
Co-investors
Funds that share portfolio companies with Merced Capital.
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About Merced Capital
The firm's listing covers sectors Commerce, Hardware and Travel, and focus areas Communications Infrastructure, Data, Family and Marketplaces; known deals cluster at Seed and Series A.
The contacts to approach at Merced Capital are Hendrik Vroege (Principal), Joe McElroy (Partner) and Eric Werwie (Investor).
Across the known portfolio, one co-investor appears alongside Merced Capital: Saudi Venture Capital Company.
Frequently asked questions
What is Merced Capital?
Merced Capital is a family office and private equity firm whose team is concentrated in Minneapolis, Minnesota, United States, with a known portfolio of 4 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does Merced Capital invest in?
Listed sectors include Commerce, Hardware and Travel; listed focus areas include Communications Infrastructure, Data, Family and Marketplaces. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does Merced Capital invest at?
The known deals of Merced Capital include Seed and Series A rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at Merced Capital?
All 3 people on file at Merced Capital are listed as contacts for the firm, each with their own profile page.
How do I contact Merced Capital?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 3 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal