REI is a corporate venture arm. Based in Seattle, Washington, United States. Among the 9 companies in the known portfolio are Coba, OROS Labs, Spicewell, Black Girl Country Living, Hootie Hoo and September.
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Investment focus
- Focus
- CommunityD2CE-CommerceOutdoor ExperiencesOutdoor GearRetail Tech
Contacts
Who to pitch at REI
REI portfolio companies (9)
- Coba
- OROS Labs
- Spicewell
- Black Girl Country Living
- Hootie Hoo
- September
- ToughCutie
- Varlo
- WhitePaws RunMitts
Co-investors
Funds that share portfolio companies with REI.
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About REI
The firm's listing covers sectors Commerce, Consumer and Travel, and focus areas Community, D2C, E-Commerce and Outdoor Experiences; known deals cluster at Seed and Series B.
Kelly Wojcik (Affiliated) and Keenan Corrigan (Leading outdoor entrepreneur programs) are listed as the contacts to pitch at REI.
REI shares portfolio companies with 9 other investment firms, among them Entrepreneur Ventures, Platinum Mile Ventures and Switch Ventures.
Frequently asked questions
What is REI?
REI is a corporate venture arm based in Seattle, Washington, United States, with a known portfolio of 9 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does REI invest in?
Listed sectors include Commerce, Consumer and Travel; listed focus areas include Community, D2C, E-Commerce and Outdoor Experiences. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does REI invest at?
The known deals of REI include Seed and Series B rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at REI?
Both people on file at REI are listed as contacts for the firm, each with their own profile page.
How do I contact REI?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 2 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal