Princeton Equity Group is a private equity firm. Based in Princeton, New Jersey, United States. The known portfolio counts 10 companies, including Barry's Bootcamp, Strickland Brothers 10 Minute Oil Change, Amped Fitness, D1 Sports Training, Ellie Mental Health and Five Star Franchising.
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Investment focus
- Stage
- Late-Stage
- Sector
- ConsumerHealthcare
- Focus
- D2CFranchiseMental HealthMulti-location
Who to pitch at Princeton Equity Group
Princeton Equity Group portfolio companies (10)
- Barry's Bootcamp
- Strickland Brothers 10 Minute Oil Change
- Amped Fitness
- D1 Sports Training
- Ellie Mental Health
- Five Star Franchising
- International Franchise Professionals Group (IFPG)
- KidStrong
- Pirtek USA
- Stretch Zone
Co-investors
Funds that share portfolio companies with Princeton Equity Group.
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About Princeton Equity Group
The firm's listing covers sectors Consumer and Healthcare, and focus areas D2C, Franchise, Mental Health and Multi-location; known deals cluster at Late-Stage.
Of the 7 people on file at Princeton Equity Group, Doug Kennealey (Managing Partner), James Waskovich (Managing Partner) and Phil Piro (Partner) are listed as the contacts to approach first.
Princeton Equity Group shares portfolio companies with 3 other investment firms, among them Golub Capital, LightBay Capital and Audax Strategic Capital.
Frequently asked questions
What is Princeton Equity Group?
Princeton Equity Group is a private equity firm based in Princeton, New Jersey, United States, with a known portfolio of 10 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does Princeton Equity Group invest in?
Listed sectors include Consumer and Healthcare; listed focus areas include D2C, Franchise, Mental Health and Multi-location. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does Princeton Equity Group invest at?
The known deals of Princeton Equity Group include Late-Stage rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at Princeton Equity Group?
3 of the 7 people on file at Princeton Equity Group are listed as contacts for the firm. All 7 have their own profile page.
How do I contact Princeton Equity Group?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 7 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal