Shrug Capital is a venture capital firm. Based in San Francisco, California, United States. Among the 10 companies in the known portfolio are Artemis, Antares, Varda, The Network, Aether Bio and EnduroSat.
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Investment focus
- Focus
- AR/VRCreator CommerceCreator EconomyD2CMarketplacesNFTSocialSpaceWeb3
Who to pitch at Shrug Capital
Shrug Capital portfolio companies (10)
- Artemis
- Antares
- Varda
- The Network
- Aether Bio
- EnduroSat
- W Labs
- Shinkei Systems
- Snappr
- Khloud
Co-investors
Funds that share portfolio companies with Shrug Capital.
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About Shrug Capital
The firm's listing covers sectors Consumer, FinTech and Hardware, and focus areas AR/VR, Creator Commerce, Creator Economy and D2C; known deals cluster at Growth, Pre-Seed and Seed.
Moshe Lifschitz (Managing Partner) and Niv D. (Managing Partner) are listed as the contacts to pitch at Shrug Capital.
Across the known portfolio, 20 co-investors appear alongside Shrug Capital, including Shrug Ventures, Natural Capital and Palm Tree Crew Investments.
Frequently asked questions
What is Shrug Capital?
Shrug Capital is a venture capital firm based in San Francisco, California, United States, with a known portfolio of 10 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does Shrug Capital invest in?
Listed sectors include Consumer, FinTech and Hardware; listed focus areas include AR/VR, Creator Commerce, Creator Economy and D2C. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does Shrug Capital invest at?
The known deals of Shrug Capital include Growth, Pre-Seed and Seed rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at Shrug Capital?
Both people on file at Shrug Capital are listed as contacts for the firm, each with their own profile page.
How do I contact Shrug Capital?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 2 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal