Sonoma Brands Capital is a private equity firm and venture capital firm. Based in Sonoma, California, United States. Known portfolio companies include Oats Overnight, Bachan's, Made by Nacho, Manual, AVALINE and Chefs Cut Real Jerky, 10 companies in all.
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Investment focus
Who to pitch at Sonoma Brands Capital
Sonoma Brands Capital portfolio companies (10)
- Oats Overnight
- Bachan's
- Made by Nacho
- Manual
- AVALINE
- Chefs Cut Real Jerky
- Dang Foods
- MERIT Beauty
- Touchland
- Versed
Co-investors
Funds that share portfolio companies with Sonoma Brands Capital.
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About Sonoma Brands Capital
The firm's listing covers sectors Commerce, Consumer, Food and Healthcare, and focus areas Beauty, Beverages, CPG and D2C; known deals cluster at Late-Stage, Seed and Series A.
The team counts 4 people in our database. Jonathan Sebastiani (Founding Partner), Kevin Murphy (Managing Director) and Shahir Amin (Managing Director) are shown as the contacts to pitch.
Across the known portfolio, 16 co-investors appear alongside Sonoma Brands Capital, including New Fare, Enlightened Hospitality Investments and H Venture Partners.
Frequently asked questions
What is Sonoma Brands Capital?
Sonoma Brands Capital is a private equity firm and venture capital firm based in Sonoma, California, United States, with a known portfolio of 10 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does Sonoma Brands Capital invest in?
Listed sectors include Commerce, Consumer, Food and Healthcare; listed focus areas include Beauty, Beverages, CPG and D2C. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does Sonoma Brands Capital invest at?
The known deals of Sonoma Brands Capital include Late-Stage, Seed and Series A rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at Sonoma Brands Capital?
3 of the 4 people on file at Sonoma Brands Capital are listed as contacts for the firm. All 4 have their own profile page.
How do I contact Sonoma Brands Capital?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 4 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal