Preference Capital is a venture capital firm and venture debt provider. Based in Johannesburg, Gauteng, South Africa. Among the 10 companies in the known portfolio are Just Move In, Shieldpay, Ebsta, Dashmote, Voyage Control and Awaken Intelligence.
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Investment focus
- Focus
- Computer VisionCustomer SupportData AnalyticsEnterprise SaaSLogisticsPaymentsSME FinanceSales Tech
Who to pitch at Preference Capital
Preference Capital portfolio companies (10)
- Just Move In
- Shieldpay
- Ebsta
- Dashmote
- Voyage Control
- Awaken Intelligence
- Brightmile
- Livedooh
- Quai Administration Services
- ThingCo
Co-investors
Funds that share portfolio companies with Preference Capital.
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About Preference Capital
The firm's listing covers sectors AI, Commerce, FinTech and SaaS, and focus areas Computer Vision, Customer Support, Data Analytics and Enterprise SaaS; known deals cluster at Seed, Series A and Series B.
The team counts 4 people in our database. Marc Young (Managing Partner), Alastair Mills (Partner) and Jesse Heasman (Investor) are shown as the contacts to pitch.
Across the known portfolio, 7 co-investors appear alongside Preference Capital, including Mountside Ventures, Creditease and Marqeta.
Frequently asked questions
What is Preference Capital?
Preference Capital is a venture capital firm and venture debt provider based in Johannesburg, Gauteng, South Africa, with a known portfolio of 10 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does Preference Capital invest in?
Listed sectors include AI, Commerce, FinTech and SaaS; listed focus areas include Computer Vision, Customer Support, Data Analytics and Enterprise SaaS. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does Preference Capital invest at?
The known deals of Preference Capital include Seed, Series A and Series B rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at Preference Capital?
3 of the 4 people on file at Preference Capital are listed as contacts for the firm. All 4 have their own profile page.
How do I contact Preference Capital?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 4 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal