True. is a private equity firm and venture capital firm. Based in London, England, United Kingdom. Known portfolio companies include Pinpoint, Alpa, HelloSky, Sava Technology, Jitty and Cambiotics, 10 companies in all.
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Investment focus
Contacts
Who to pitch at True.
True. portfolio companies (10)
- Pinpoint
- Alpa
- HelloSky
- Sava Technology
- Jitty
- Cambiotics
- Vox AI
- First Voyage
- Kotcha
- Good Vibe Coding
Co-investors
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About True.
The firm's listing covers sectors AI, Commerce, Consumer and FinTech, and focus areas AI Applications, Analytics, B Corp and Commerce Enablement; known deals cluster at Pre-Seed, Seed and Series A.
The team counts 16 people in our database. Matthew Truman (Executive Chair & Co-founder), Richard Mergler (Founding Partner) and Richard Sharpe (Managing Director) are shown as the contacts to pitch.
True. shares portfolio companies with 20 other investment firms, among them Hunt Scanlon Ventures, JamJar Investments and Exceptional Ventures.
Frequently asked questions
What is True.?
True. is a private equity firm and venture capital firm based in London, England, United Kingdom, with a known portfolio of 10 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does True. invest in?
Listed sectors include AI, Commerce, Consumer and FinTech; listed focus areas include AI Applications, Analytics, B Corp and Commerce Enablement. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does True. invest at?
The known deals of True. include Pre-Seed, Seed and Series A rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at True.?
3 of the 16 people on file at True. are listed as contacts for the firm. All 16 have their own profile page.
How do I contact True.?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 16 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal