UpsideDown VC is a venture capital firm. Team members are concentrated in London, England, United Kingdom. The known portfolio counts 7 companies, including Pinpoint, Upside, Wonder Studios, Ceartas DMCA, FanBasis and Pockla.
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Investment focus
- Focus
- Convertible Future Earnings Agreement
Who to pitch at UpsideDown VC
UpsideDown VC portfolio companies (7)
- Pinpoint
- Upside
- Wonder Studios
- Ceartas DMCA
- FanBasis
- Pockla
- Benbase
Co-investors
Funds that share portfolio companies with UpsideDown VC.
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About UpsideDown VC
The firm's listing covers focus area Convertible Future Earnings Agreement; known deals cluster at Pre-Seed, Seed and Series A.
The contacts to approach at UpsideDown VC are Sam Merullo (General Partner), Jonathan Sun (Founder) and Toby Allen (Partner).
UpsideDown VC shares portfolio companies with 15 other investment firms, among them Upside VC, True. and New Renaissance Ventures.
Frequently asked questions
What is UpsideDown VC?
UpsideDown VC is a venture capital firm whose team is concentrated in London, England, United Kingdom, with a known portfolio of 7 companies. The portfolio comes from public investment records rather than from the firm, so deals that never surfaced publicly are not in it.
What does UpsideDown VC invest in?
Listed focus areas include Convertible Future Earnings Agreement. Those tags come from the portfolio attached to the firm, so they describe what has been backed rather than a stated mandate for what comes next.
What stage does UpsideDown VC invest at?
The known deals of UpsideDown VC include Pre-Seed, Seed and Series A rounds. Check that against your own round before reaching out: stage mismatch is the most common reason a well matched sector still goes nowhere.
Who should I pitch at UpsideDown VC?
All 3 people on file at UpsideDown VC are listed as contacts for the firm, each with their own profile page.
How do I contact UpsideDown VC?
Any email address on file for the firm is masked on this page and readable inside RaiseHunt after you create an account. The 3 people attached to the firm have their own pages, each showing whether an address is on file for them.
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Data: RaiseHunt investor dataset · Snapshot 5 September 2026 · How this data is built · Report a correction or request removal